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Missouri citizens approved legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.

The sports betting wagering ballot measure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

” Missouri has a few of the finest sports betting fans worldwide and they appeared huge for their favorite teams on Election Day,” Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. “On behalf of all 6 of Missouri’s expert sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose important tax income to our neighboring states. Most significantly, the passage of Amendment 2 indicates a brand-new, dedicated, long-term funding stream for Missouri classrooms.”

Missouri sports betting wagering next actions

Voter approval indicates up to 14 mobile sportsbooks could begin accepting bets next year. It is not likely all 14 available licenses are used.

DraftKings and FanDuel financed almost every dollar of the “yes” project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the 2 “untethered” licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying charge).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, despite opposing the tally measure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally’s (Bally Bet) will also likely introduce their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.

The remaining six licenses are scheduled for each of the significant professional sports betting teams that play home video games in Missouri: MLB’s Kansas City Royals and Cardinals, the NFL’s Kansas City Chiefs, NHL’s St. Louis Blues, MLS’ St. Louis City SC and the NWSL’s Kansas City Current. The sports betting organizations were amongst the most popular advocates of the ballot step.

Along with DraftKings, FanDuel and Caesars, Missouri gamblers must anticipate other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch likelihood tiers IF Missouri voters authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri’s tally step allows every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments handled by the six gambling establishment operators are anticipated to open in-person sports betting choices such as wagering kiosks and possibly devoted, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the ballot measure needs the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books’ most profitable time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering project comes in spite of millions in financing opposing the step from one of the state’s largest sports betting stakeholders.

Caesars invested countless dollars to defeat the measure. In the majority of other states that tie online sports betting with a state’s brick-and-mortar casinos, an operator is approved at least one license per managed home.

Because situation in Missouri, Caesars would be paid for at least three possible licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property design, companies can either open additional in-house books or, more commonly, subcontract the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering handle market share, might potentially have a leg up on their competitors by earning the pair of untethered licenses. It stays to be seen which two books will make these slots, but the language around the ballot step would seem to favor the 2 national market leaders.
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Polling earlier in the year showed the “yes” vote with a slight lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.

A series of tv and radio advertisements concentrated on the revenue legal sportsbooks would generate for Missouri public education. Opponents, funded mainly by Caesars, argued the supporters’ ads were misleading and the 10s of millions of raised would have a negligible effect in a state that already invests billions on education yearly.
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